Honey Group – Miele

Client Profile – Miele has been a leading company in the canning industry for more than fifty years, and its major goal is to guarantee the highest quality of the healthy Mediterranean diet for all its consumers. Notwithstanding this long-lasting history, the firm has decided to update its tradition to the needs and demands of the contemporary lifestyle by creating Chef in Cucina, a new 314-gram pot line.

Vek Studio Project – we worked to achieve four creative stages:

1. Development of a new logo
2. New labels for the 314-gram pot line
3. Photo shoot for the whole line Chef in Cucina: mushrooms, legumes, pureed tomatoes, and ready-to-cook sauces
4. Product catalogue