Rebranding is a strategic change of a brand implemented in order to modify its market positioning and perceived value.

This is what we created for Pasta PARTENOPE, the Pasta da Dea.

The hand-drawn pictogram depicting the silhouette of the Parthenope mermaid with her curly hair simulates both the waves of the sea and the pasta itself.

A strong icon, which not only evokes history, but is a reminder of our tradition abroad.

 

Tags: agenzia di comunicazione Napoli, agenzia pubblicità Napoli, brand, brand identity, catalogo, comunicazione, food advertising, graphic design, linea grafica, logotipo, marketing, olio di oliva, packaging, partenope, pasta da dea, progetto grafico, rebranding, restyling, social marketing, social media marketing, vek, vekstudio