At Marca Bologna Fiere 2025, the leading exhibition dedicated to private labels, Dolce Bontà stood out with a stand designed by Vek Studio—a concept created to highlight the true star of the show: the Apulian tarallino.

We developed the stand’s design by drawing inspiration from the authentic essence of the product, using elements that evoke tradition and craftsmanship. The warm bakery-inspired colors, the brand’s signature yellow, and the use of wooden display shelves created a welcoming atmosphere, perfectly reflecting the genuineness and warmth of Puglia.

To complete the visual experience, we incorporated photographic prints showcasing the tarallini, both packaged and loose, enhancing their details and inviting visitors to explore the product up close.

The result? A minimal and distinctive format, perfectly aligned with Vek Studio’s style, designed to spark curiosity and attract an audience that values quality.

Another project where design, emotion, and visual strategy come together to tell a delicious story.

Tags: agenzia di comunicazione Napoli, bologna fiere, corporate identity, dolce bontà, food marketing, food photography, label design, marca, marca 2025, packaging design, professional photography, rebranding, taralli pugliesi, tarallini pugliesi, tutto food, vek studio